Built to raise the standard in the bucking bull and bronc industry.

UBBI’s goal is to create an organization where rodeo stock contractors, breeders, and competitors can thrive — shaping the future of the sport while competing in an arena free from politics, at any level they choose.

We are committed to raising the bar for exceptional animal athletes and competitors alike, delivering the level of entertainment rodeo fans deserve.

Through premier events, top-tier awards and payouts, unwavering integrity, and a drive like no other, we strive for nothing less than the Gold Standard.

Ashlyn salvo